Amazon – Marketplace Overview
About this marketplace
Amazon is a giant in the western world, as well as being a retailer Amazon boasts one of the largest online marketplaces in the world.
Making the most of this marketplace
Your strategy on Amazon is dependant on the products you are selling and your business model. As a reseller of branded goods, you will typically find yourself competing for the buy box on a listing. Key ways to be effective in this situation is to have the best price, use FBA and make sure your account health and metrics are in top shape.
If you have your own brand of goods then you have more manoeuvrability in regards to the strategy. You will be able to control your listings and decide whether you want to use FBA or not.
Amazon also has some interesting programmes for companies with their own brands including brand registry, seller fulfilled prime and Amazon vendor central where you actually sell the goods to Amazon directly.