• A French alternative for Black Friday
  • Created by 6 of the biggest player in French Ecommerce
  • Runs from the 27th April until 1st May

What is “French Days”?

The event was created by the six biggest ecommerce businesses including Cdiscount (Casino Group), Showroomprive.com, Rue du Commerce (Carrefour), Fnac Darty, Boulanger and La Redoute to create a local French alternative to Black Friday.

During the French Days weekend, French customers will be able to buy products at discounted prices and enjoy other promotional benefits from these retailers. In addition to these retailers, others like Priceminister (Rakuten) will also be taking part in this major shopping event.

What does it mean for the online seller?

Well if you are selling in France in one of the particular marketplaces or your website has offerings to the French population, it may be worth to look at running “French Days” shopping campaigns. In regards to the particular marketplaces, each one is running their own different campaigns from flash sales to extra “super points”, so it is definitely worth reaching out to your account managers there.