Shopify, the cloud-based shopping cart provider has done a deal with Amazon to launch their first Marketplace integration.

Designed to seamlessly connect Shopify store owners to the millions of customers searching for products on Amazon, this integration allows merchants to control their whole product catalogue from one place.

This interesting move has also started to see Shopify lean towards the multichannel space which is currently inhabited by the likes of Channel Advisor, Linnworks, Volo, Veeqo and many others.

By reading Shopify’s official announcement, one could read in-between the lines to see that this may just be the start of a new strategy for them.

This is our first integration with an online marketplace. Our work with Amazon is an important step in strengthening our robust multi­channel commerce strategy and the ability of our merchants to sell anywhere their customers buy,” said Brandon Chu, Director of Product at Shopify. “With an estimated 40% of Shopify merchants already selling in online marketplaces, Shopify has further simplified the processes to gain entry into Amazon.

What does it mean for you

If you’re an online seller using Shopify then this can open up some new doors to Amazon without the stress of having to run two platforms side by side.

But at the moment, for most online sellers who need the flexibility of multiple marketplace integrations, courier integrations etc… this does not (yet) provide an alternative to your traditional ERP’s and multichannel solutions out there.

What do you think

Are you selling on Shopify? Is this a great option for you? Does it open new options for you?