So your eBay listings could be doing better? That’s why you are here right?
We have compiled 7 ultimate tips to optimize your eBay listings to the max and, if you’re reading this article as well as our video then you are in for a treat as we have compiled some extra bonus tips at of this article to really give your eBay business some welly!
Before we begin
Before we look at the areas where you can optimize and improve your listings, you need to make sure you are doing your Keyword Research. Keyword research is vital for eBay search and will be the foundation of optimizing your listings.
This is not just for eBay’s Cassini search engine but also for external search engines such as Google.
When carrying out your research you will need to identify phrases and words that buyers commonly use to search for listings.
- Identify common keywords
- Research other seller’s listings
- Use keyword research tools
- Select keywords that describe your product better
(If I’m looking for a ‘Rare’ or Original’ item, then it may be beneficial to add them.)
1. Listing Titles
The title of your eBay listing is the main factor in how buyers find your listings. This true not just for eBay but also Google searches resulting in eBay listings.
- Include the product name
- Use keywords you have researched
- Use up to 80 characters and be as descriptive as possible
- Include details such as Brand, Colour, Size or the if the item is New or Refurbished.
- Make sure the titles are clear, descriptive and not randomly ordered.
- Avoid using symbols and tags such as ‘L@@k’.
- Try to focus on 1 – 2 keywords per title.
Other than being the place where buyers can review the information of your product in further detail. This is also a great area for SEO, both internally (eBay) and externally (Google).
- Include keywords from your research into your description
- Try to focus on a limited number of keywords
- Include a mobile friendly description summary – see example below:<div vocab=”http://schema.org/” typeof=”Product”><span property=”description”>[your description summary goes here]
- Make sure your description is at least 200 words long.
- Remember to use formattings like header tags, bolds and italics.
- Make sure your eBay HTML template has no Active Content (link to eBay)
Pricing as on most marketplaces needs to be competitive but there are some certain elements that you can use to enhance your listing.
- Compete on price where possible
- Use the Advanced search on eBay to compare other listings
- Use eBay’s promotions manager: link to the Promotion Manager page on eBay
- Do not use reserves on auction listings
4. Product Identifiers and Item Specifics
Probably one of the most important areas in ecommerce, product identifiers and items specifics will play a massive role in both eBay’s internal search and also external search results. (Especially as the advancements of voice search grow)
If you are not sure what product identifiers and item specifics are, then have a quick look at our episode here: Starting Ecommerce Episode 2
- Include barcodes (EAN, UPC, ISBN) and manufacturer part number (MPN).
- Include as many items specifics as possible.
Shipping is one of the key points when it comes to a customer’s decision to purchase. With this in mind, you should follow eBay’s guidelines for shipping if you want to get your listings to the top of the search rankings.
- Offer Fast & Free Shipping
- Dispatch orders same day
- Offer an expedited service
- Use eBay’s shipping programs like the Global Shipping Program or Click and Collect.
6. Returns Policy
An area which sellers tend to do the minimum on. eBay recognises that sellers that offer a buyer-friendly policy are more likely to get sales than others that don’t.
- Offer a 30 day returns policy over a 14-day policy
- Do not charge restocking/administration fees.
- Offer to pay for returns postage if the item is faulty or not sold as described.
- Provide a clear easy to follow policy in the “additional returns policy” section.
- Include a time frame of how long it will take you to process the return.
- Be clear on the condition you expect the item to be returned in.
If titles are the key for search then images are the doors for sales. It is no surprise to say that we buy from images but why are there still so many poorly taken images on eBay?
Having high quality, multiple images is so important for your eBay listings so please make sure you take these points on board.
- Aim to use multiple images in the gallery rather than placing them in your description.
- Make sure your pictures are of high quality.
- Try to use a white background (or alternatively a life style image) avoid work tops and pictures on your floor.
- Aim for 800-1600 pixels on the longest side of your images.
Extra tips to get the most out of your eBay Listings
Title Structure: Always use your main keyword at the front of your eBay title. Capitalise the beginning of each word so it is easier for the buyer to read.
Out of Stock Feature: Make sure if you are selling Good Til Cancelled (GTC) listings that you have the Out Of Stock feature enabled. Even when you run out of stock, the listing will keep its sales history as it becomes inactive rather than ending. Link to eBay’s Article
Variation Listings: Make the most out of the sales history by using variations of related products. Great sellers can benefit those products that may not be selling as well.
eBay Shops: an eBay shop has benefits not just of free listings in return for a monthly subscription but, it also helps SEO externally whilst being a great promotional tool internally for eBay.