• To take effect in October 2017
  • No contact details in item descriptions
  • Listings may be removed from eBay

ebay links policy update

eBay UK has announced that they will be updating their contact information and links policy. The update will be enforced from October 2017 but sellers are recommended to take action now.

This will come as no surprise for online sellers who list on eBay.com, as the policy is already enforced on the US sister site.

What Needs To Be Removed

Online sellers will need to remove any contact information, this includes email addresses, telephone numbers, chat ID’s and web address. This information will need to be removed from:

  • Listing descriptions
  • eBay shop pages
  • eBay blogs
  • Reviews
  • Guides
  • Graphics (your logo should not have a URL name)

Your business information will only be shown in the ‘Business Seller Information’ part of your listing, typically found above the Returns Policy. This has to be kept due to the Electronic Commerce (EC Directive) Regulations 2002 which requires businesses to supply a certain amount of information about themselves.

What Will Happen If You Don’t Act

eBay has recommended that online sellers act now before October 2017 and have warned that if action is not taken then this will be classed as a policy violation.

Policy violations can result in a number of actions including:

  • Cancellation of your listings
  • Limits placed on your accounts
  • Loss of your PowerSeller status
  • Account suspension

Our recommendation at SellerHub is to make this a priority job this month.

What Can You Include

There are some exemptions to links that you can include on your listings, these include delivery service information, product videos and legally required information.

If you are going to include a video then it must follow eBay’s guidelines, be an embedded video that uses HTML5 (no Java/active content) and from one of the following sites:

  • YouTube
  • Vimeo
  • Brightcove
  • Ustream
  • Screencast.com
  • Kizoa
  • DailyMotion
  • Videolyser
  • Wistia

More information on the links policy can be found on eBay’s listing links policy page.

Why Are eBay Enforcing This New Policy

eBay ultimately want to ensure all transactions start and finish on eBay. It makes great business sense for eBay as they put a lot of money into marketing. You could argue that in the eyes on eBay they are doing the right thing for the buyer too, to ensure a protected sale, though I am sure there are many who disagree with this.

Further Reading

eBay Policy: Contact information in listings

eBay Policy: Links policy

eBay Opt In Feature: Manage your buyers’ questions