About this marketplace

eBay is a global online marketplace where sellers and buyers can buy and sell almost anything. Products on eBay vary from brand new items to second-hand products. There are two main forms of listings, Buy It Now and Auctions.

eBay is popular worldwide and is a pure marketplace, unlike Amazon which is also a retailer.


Active Countries
Registered Users
171 million
Aprox 10% (category dependent) plus PayPal fees
Membership Fee
Free – but optional eBay store fee
Logistics & Fulfillment
Seller fulfilled

Making the most of this marketplace

eBay is a great platform for ecommerce, it has a low entry level and has several programmes to help online sellers of any sizes expand.

eBay is polishing off its approach to its marketplace model and has taken some principles from Amazon in regards to improving its catalogue to future proof its sales processes and also in regards to customer communication.

The best way to make the most of eBay is to follow and keep up to date with their rules and use the numerous programmes they run, including ‘Click & Collect’, ‘The Global Shipping Program’ and the numerous marketing tools in the promotions manager.